Video production is one of the must-have services for businesses of all types. It is a vital aspect of your content marketing strategy since it is the most effective way to engage your audience while delivering value. According to a report from Demand Sage, over 82% of web traffic in 2023 will come from online video. If you have yet to tap into a full-service video production company, now is the time to enlist their services to ensure that you can produce high quality video content that converts.
It's also essential to stay abreast of the latest video production trends to ensure that you can employ the right strategy that appeals to your audience. This guide will walk you through the top trends you can integrate into your video content marketing strategy this 2023.
Top Video Production Trends for 2023
Stay ahead of the competition by learning about the top trends to make a tangible impact on your audience. Then, pick the correct format that fits your audience and goals to deliver your message quickly and in an engaging way.
1. Short Form Videos
Since the advent of Instagram Reels and Tiktok, short-form video content has increased in popularity over time. YouTube has also introduced the Shorts section to its website, allowing YouTubers to upload short-form videos to their channels.
A short-form video is any content that is 3 minutes or less in length. Since it is short, it must capture your audience's attention quickly and deliver the message succinctly. It is an ideal approach to deal with short attention span in your audience. It is an excellent marketing tool and a practical choice for businesses that don't have the budget to create long-form videos.
2. Live Video
Live streaming on social media and other platforms will remain popular in 2023. It is a crucial way to connect with your audience in real time. Even influencers use live videos to promote products or to engage their audience.
One of the reasons that you should consider live video is that it is more likely to engage your audience compared with on-demand video content. So embrace live video to build a competitive advantage for your brand.
Many brands live stream their events, such as product launching, webinars, and other events, using a smartphone. But if you want to ensure the quality of the video production and the reliability of the coverage, especially if you are holding the event outdoors, make sure to employ a full-service company. The video production company is equipped with professional quality video equipment to maintain your live video quality throughout the coverage.
3. User-Generated Content (UGC)
User-generated content is one of the most powerful marketing tools businesses can employ, especially when the content is in video format. According to the Marketing Insider Group, 60% of consumers believe that UGC is more trustworthy and authentic than brand content. Therefore, they find it more compelling and are more likely to engage with a brand that shares UGC. Meanwhile, only 20% trust content generated by the brand, and only 6% buy from those that use stock imagery.
The owners of the user-generated content can also share it with their network, which provides added visibility for your brand.
What do these numbers tell you? The more authentic the content is, the more your audience is drawn to it. Therefore, you should optimize your user-generated content to ensure you can achieve your marketing goals.
4. Silent Videos
Silent videos are another trend that is going to be big in 2023. They have also been increasing in popularity recently, which is ideal for smartphone users who don't wear headphones or to eliminate the need to turn down the volume on their phones.
A Verizon Media study showed that 92% of mobile users watch the video with the sound off. Therefore, the report suggests adding captions to your video to benefit those who prefer to watch videos silently.
There are many reasons why your audience would want to watch videos in silence. For example, they are in a quiet space, like a library, wherein loud noise is prohibited. Ensure you are effectively targeting these people and provide relevant information and value through captions on your video. In addition, it is also vital to create content that does not rely on sound or audio for your audience to understand it.
5. Instructional Videos
While there are creative and innovative ways to showcase your products or services, the instructional video format remains one of the most reliable ways to generate video content for your brand. Therefore, it is also one of the top video production trends for 2023.
The best type of video content to target your audience is that which educates and informs. An instructional video is accessible and relevant. It is also evergreen, which means you can reuse the video content differently. It is significant for businesses that emphasize a particular message they want to convey to their target audience.
6. 360-Degree Videos
Taking your video production up a notch are the 360-degree videos that will make waves this year. This video marketing strategy is one of the best ways to deliver a fully immersive experience for your audience. It makes your audience feel as though they are in the same room.
To execute this type of video, you need to tap a company with extensive knowledge and professional equipment. It might look easy, but it takes a lot of skill and expertise. But when you do, it is a great way to generate buzz and excitement for your content and make it go viral.
Content is Still King!
It’s easy to get overwhelmed with ideas on how to build the best production for your video content. However, don't lose sight of the most critical aspect of video production: content quality.
A strong video can boost your marketing strategy by supporting it with compelling content. However, you will need more than the video to sustain your success. You must create compelling content as it will ultimately drive results to your business.